{"id":4529,"date":"2025-10-27T18:42:16","date_gmt":"2025-10-27T18:42:16","guid":{"rendered":"https:\/\/circular-slovakia.sk\/?p=4529"},"modified":"2025-10-27T18:54:22","modified_gmt":"2025-10-27T18:54:22","slug":"aktualne-z-esg-legislativy","status":"publish","type":"post","link":"https:\/\/circular-slovakia.sk\/en\/2025\/10\/27\/aktualne-z-esg-legislativy\/","title":{"rendered":"Aktu\u00e1lne z ESG legislat\u00edvy: Z\u00fa\u017eenie CSRD a chaos okolo Green Claims nie s\u00fa sign\u00e1lom na po\u013eavenie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4529\" class=\"elementor elementor-4529\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d52a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d52a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdb591\" data-id=\"7bdb591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaaa74c elementor-widget elementor-widget-spacer\" data-id=\"eaaa74c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3bdbfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3bdbfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbd709\" data-id=\"3cbd709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c989a elementor-widget elementor-widget-heading\" data-id=\"66c989a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Aktu\u00e1lne z ESG legislat\u00edvy: Z\u00fa\u017eenie CSRD a chaos okolo Green Claims nie s\u00fa sign\u00e1lom na po\u013eavenie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90cd66a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90cd66a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdc87c\" data-id=\"6cdc87c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252cd97 elementor-widget elementor-widget-text-editor\" data-id=\"252cd97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Bratislava, 15. okt\u00f3ber 2025 I BLF, Circular Slovakia<\/p><p>Eur\u00f3pska \u00fania, doned\u00e1vna vn\u00edman\u00e1 ako l\u00edder v oblasti transparentnosti a zelenej transform\u00e1cie, dnes cite\u013ene spoma\u013euje svoje tempo. <strong>Ak prejd\u00fa aktu\u00e1lne n\u00e1vrhy Eur\u00f3pskeho parlamentu, povinnos\u0165 reportova\u0165 tzv. nefinan\u010dn\u00e9 ukazovatele pod\u013ea smernice CSRD si zachov\u00e1 len zlomok p\u00f4vodne pl\u00e1novan\u00fdch firiem, a to pribli\u017ene desa\u0165 percent.<\/strong> \u010co sa na prv\u00fd poh\u013ead jav\u00ed ako \u00fa\u013eava, m\u00f4\u017ee by\u0165 strategickou pascou, zaznelo na webin\u00e1ri Aktu\u00e1lne zmeny v ESG legislat\u00edve, ktor\u00e9 zdru\u017eenie Business Leaders Forum zorganizovalo spolu s platformou Circular Slovakia.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be64717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be64717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4c4f16\" data-id=\"e4c4f16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b378195 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b378195\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-402441d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"402441d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d69f05\" data-id=\"8d69f05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0ee71d elementor-widget elementor-widget-text-editor\" data-id=\"a0ee71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 10pt;\">CSRD: dev\u00e4\u0165 z desiatich firiem z povinnosti reportova\u0165 vypadne<\/h5><p>Zmeny prich\u00e1dzaj\u00fa v r\u00e1mci takzvan\u00e9ho <em>Omnibus bal\u00ed\u010dka<\/em>, ktor\u00fd m\u00e1 zjednodu\u0161i\u0165 regul\u00e1cie v oblasti udr\u017eate\u013enosti. Najz\u00e1sadnej\u0161ia zmena sa t\u00fdka smernice o vykazovan\u00ed inform\u00e1ci\u00ed o udr\u017eate\u013enosti (CSRD). V\u00fdbor Eur\u00f3pskeho parlamentu pre pr\u00e1vne veci (JURI) odhlasoval radik\u00e1lne zv\u00fd\u0161enie limitov pre povinn\u00fd reporting. Hranica pre povinnos\u0165 reportova\u0165 sa m\u00e1 posun\u00fa\u0165 zo s\u00fa\u010dasn\u00fdch 250 na 1 000 zamestnancov a z\u00e1rove\u0148 sa stanovuje minim\u00e1lny obrat 450 mili\u00f3nov eur.<\/p><p><b>Organiz\u00e1cia Frank Bold analyzovala prv\u00fdch 100 reportov vytvoren\u00fdch pod\u013ea (vtedy platn\u00fdch) ESRS \u0161tandardov. Pod\u013ea jej zisten\u00ed zavedenie CSRD a ESRS jednozna\u010dne zlep\u0161ilo \u0161trukt\u00faru, porovnate\u013enos\u0165 a \u010ditate\u013enos\u0165 reportov o udr\u017eate\u013enosti.<\/b><\/p><p>Ak v\u0161ak prejd\u00fa n\u00e1vrhy Eur\u00f3pskeho parlamentu, povinnos\u0165 reportova\u0165 pod\u013ea CSRD si zachov\u00e1 len pribli\u017ene 10 % z p\u00f4vodne pl\u00e1novan\u00fdch firiem, \u010do na Slovensku predstavuje odhadom 20 spolo\u010dnost\u00ed. K\u00fdm \u010das\u0165 podnikate\u013eov si vyd\u00fdchla, preto\u017ee sa im zn\u00ed\u017ei administrat\u00edvna z\u00e1\u0165a\u017e, experti upozor\u0148uj\u00fa, \u017ee ide o krok sp\u00e4\u0165, ktor\u00fd oslabuje poz\u00edciu Eur\u00f3pskej \u00fanie ako glob\u00e1lneho l\u00eddra v oblasti transparentnosti a udr\u017eate\u013en\u00e9ho rozvoja.<\/p><p>\u201eTento krok je v\u00fdsledkom rozsiahleho lobingu zo strany priemyslu, no vyvolal vlnu nes\u00fahlasu od investorov a ob\u010dianskej spolo\u010dnosti, ktor\u00ed ESG d\u00e1ta pova\u017euj\u00fa za k\u013e\u00fa\u010dov\u00e9 pre hodnotenie riz\u00edk a pr\u00edstupu k\u00a0financovaniu,\u201c pribl\u00ed\u017eil na webin\u00e1ri David N\u011bme\u010dek, Senior Sustainable Finance Expert zo spolo\u010dnosti Frank Bold. Rozhodnutie v\u00fdboru JURI e\u0161te nie je kone\u010dn\u00e9 \u2013 o n\u00e1vrhu bude hlasova\u0165 pl\u00e9num Eur\u00f3pskeho parlamentu. N\u00e1sledne za\u010dn\u00fa rokovania s Eur\u00f3pskou komisiou a Radou E\u00da, ktor\u00e9 by mali trva\u0165 do polovice roka 2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44e6577 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44e6577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1775dde\" data-id=\"1775dde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a00385b elementor-widget elementor-widget-image\" data-id=\"a00385b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https%3A%2F%2Fwww.sprih.com%2Fwp-content%2Fuploads%2F2025%2F02%2FEU-Omnibus-CSRD.png&amp;f=1&amp;nofb=1&amp;ipt=66bc012d59ec3d2e3fdb81e3b1bb8a87b62cdb4fc0e526a1cc577e448e1bd310\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02b91f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02b91f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fe78a\" data-id=\"03fe78a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea62b4 elementor-widget elementor-widget-text-editor\" data-id=\"4ea62b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">ESRS sa zjednodu\u0161uje, ale rozhodovanie bude zlo\u017eitej\u0161ie<br \/><span style=\"font-style: inherit; font-weight: inherit;\"><br \/><span style=\"color: #1a171b; font-family: Palanquin;\"><span style=\"font-size: 16px;\">Spolu so z\u00fa\u017een\u00edm rozsahu CSRD doch\u00e1dza aj k mas\u00edvnemu zjednodu\u0161eniu eur\u00f3pskych \u0161tandardov pre vykazovanie udr\u017eate\u013enosti (ESRS), ktor\u00e9 presne definuj\u00fa, o \u010dom maj\u00fa firmy reportova\u0165. <\/span><\/span><\/span><b style=\"font-size: 16px; font-style: inherit; color: #1a171b; font-family: Palanquin;\">\u201ePo\u010det po\u017eadovan\u00fdch d\u00e1tov\u00fdch bodov bol zn\u00ed\u017een\u00fd o 68 %, pri\u010dom mnoh\u00e9 boli \u00faplne odstr\u00e1nen\u00e9 alebo presunut\u00e9 medzi nez\u00e1v\u00e4zn\u00e9 odpor\u00fa\u010dania. Menej tabuliek v\u0161ak neznamen\u00e1 menej pr\u00e1ce,\u201c<\/b><span style=\"font-size: 16px; font-style: inherit; font-weight: inherit; color: #1a171b; font-family: Palanquin;\"> upozornil N\u011bme\u010dek. Aj navrhnut\u00e9 zmeny v ESRS \u0161tandardoch e\u0161te podliehaj\u00fa \u010fal\u0161iemu schva\u013eovaniu.<\/span><\/h5><p>Pod\u013ea anal\u00fdzy Frank Bold si a\u017e 73 % firiem v\u00a0sk\u00faman\u00fdch 100 reportoch stanovuje dekarboniza\u010dn\u00e9 ciele, len 40 % ich m\u00e1 nastaven\u00e9 pre v\u0161etky tri skupiny emisi\u00ed sklen\u00edkov\u00fdch plynov. Menej ako \u0161tvrtina ich zos\u00fala\u010fuje s Par\u00ed\u017eskou dohodou a iba 15 % zoh\u013ead\u0148uje takzvan\u00e9 \u201elocked-in\u201c emisie \u2013 tie, ktor\u00e9 u\u017e nemo\u017eno zn\u00ed\u017ei\u0165.<\/p><p>Pozit\u00edvnou spr\u00e1vou je, \u017ee slovensk\u00e9 a \u010desk\u00e9 spolo\u010dnosti si pod\u013ea v\u00fdskumu neved\u00fa o ni\u010d hor\u0161ie ne\u017e ich z\u00e1padoeur\u00f3pske n\u00e1protivky. St\u00e1le v\u0161ak zaost\u00e1vaj\u00fa v prepojen\u00ed hodnotov\u00fdch re\u0165azcov s procesmi due diligence a v integrovanom pr\u00edstupe k hodnoteniu riz\u00edk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb38553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb38553\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be685a9\" data-id=\"be685a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa6ed41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa6ed41\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a7f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61a7f2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca1ad2b\" data-id=\"ca1ad2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679b11d elementor-widget elementor-widget-image\" data-id=\"679b11d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/external-content.duckduckgo.com\/iu\/?u=https%3A%2F%2Fbi2run.de%2Fwp-content%2Fuploads%2F2023%2F04%2FCSRD-vs.-ESRS-EN.jpg&amp;f=1&amp;nofb=1&amp;ipt=d9056cd68673ce5cd7332264e430a063d24a7f8ec6b1872680237d4c2f11cf6d\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b6860f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b6860f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eae429\" data-id=\"3eae429\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085d104 elementor-widget elementor-widget-text-editor\" data-id=\"085d104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">\u010co plat\u00ed, k\u00fdm \u010dak\u00e1me na Green Claims?<\/h5><p><br \/>Ve\u013ek\u00e1 neistota panuje okolo regul\u00e1cie environment\u00e1lnych tvrden\u00ed. N\u00e1vrh smernice o zelen\u00fdch tvrdeniach (GCD &#8211; Green Claims Directive) je moment\u00e1lne pozastaven\u00fd. \u201eD\u00f4vodom s\u00fa nezhody medzi eur\u00f3pskymi in\u0161tit\u00faciami a kritika jej zlo\u017eitosti a administrat\u00edvnej n\u00e1ro\u010dnosti,\u201c upresnila v\u00a0diskusii po\u010das webin\u00e1ru Ivana Hekerle, spolumajite\u013eka a\u00a0riadite\u013eka komunik\u00e1cie CIRA Advisory.<\/p><p>To v\u0161ak neznamen\u00e1, \u017ee t\u00e1to oblas\u0165 u\u017e nie je pr\u00e1vne regulovan\u00e1.<strong>\u201eDo slovenskej legislat\u00edvy sa aktu\u00e1lne transponuje\u00a0Smernica o posilnen\u00ed postavenia spotrebite\u013eovv\u00a0r\u00e1mci zelenej transform\u00e1cie (ECGT), ktor\u00e1 roz\u0161iruje zoznam nekal\u00fdch obchodn\u00fdch prakt\u00edk. Nedovo\u013euje pou\u017e\u00edva\u0165 napr\u00edklad slov\u00e1 ako \u201eekologick\u00fd\u201c, \u201ezelen\u00fd\u201c \u010di \u201eklimaticky neutr\u00e1lny\u201c, ak firma nevie preuk\u00e1za\u0165, na z\u00e1klade \u010doho to tvrd\u00ed,\u201c<\/strong> objasnil pr\u00e1vnu \u00fapravu Milan \u0160imkovi\u010d, hlavn\u00fd \u0161t\u00e1tny radca odboru ochrany spotrebite\u013ea Ministerstva hospod\u00e1rstva SR. K\u00fdm GreenClaims by mala prinies\u0165 jednotn\u00fd syst\u00e9m overovania tak\u00fdchto tvrden\u00ed, nov\u00e1 spotrebite\u013esk\u00e1 smernica, ECGT, stanovuje v\u0161eobecn\u00fd z\u00e1kaz zav\u00e1dzaj\u00facich tvrden\u00ed.<\/p><p>A\u00a0\u010do hovoria \u010dlenovia BLF a\u00a0CS? <strong>60 % z\u00a0op\u00fdtan\u00fdch na webin\u00e1ri si \u017eel\u00e1 pokra\u010dovanie v\u00a0rokovaniach o GCD, preto\u017ee prinesie jednotn\u00fd r\u00e1mec pre komunik\u00e1ciu v\u00a0celej E\u00da, 35 % po\u010dk\u00e1 na kone\u010dn\u00e9 znenie a\u00a0iba jeden respondent sa ob\u00e1va, \u017ee GCD by spomalila dobrovo\u013en\u00e9 iniciat\u00edvy a\u00a0komunik\u00e1ciu firiem.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d28dc8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28dc8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-995b534\" data-id=\"995b534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c17d291 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c17d291\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f6efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5f6efa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7669f9\" data-id=\"f7669f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f487cfa elementor-widget elementor-widget-text-editor\" data-id=\"f487cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Ako sa vyhn\u00fa\u0165 greenwashingu bez legislat\u00edvneho n\u00e1vodu<\/h5><p><br \/>Bez oh\u013eadu na to, ako sa legislat\u00edvny proces vyvinie, m\u00f4\u017eu firmy robi\u0165 ve\u013ea pre to, aby ich komunik\u00e1cia bola d\u00f4veryhodn\u00e1. Ivana Hekerle upozor\u0148uje, \u017ee z\u00e1kladom je podlo\u017eenos\u0165, transparentnos\u0165 a jasnos\u0165. \u201eKa\u017ed\u00e9 tvrdenie o udr\u017eate\u013enosti by malo by\u0165 opret\u00e9 o d\u00e1ta a metodiku, ktor\u00e1 ho objekt\u00edvne potvrdzuje. Pr\u00e1zdne fr\u00e1zy ako \u201eeko\u201c, \u201ezelen\u00fd\u201c \u010di \u201eudr\u017eate\u013en\u00fd\u201c treba v\u017edy konkretizova\u0165 a vysvetli\u0165.\u201c<\/p><p>Rovnako d\u00f4le\u017eit\u00e9 je vn\u00edma\u0165 produkt v celom jeho \u017eivotnom cykle \u2013 nesta\u010d\u00ed, \u017ee obal je recyklovate\u013en\u00fd, ak samotn\u00e1 v\u00fdroba produkuje vysok\u00e9 emisie. Transparentn\u00e1 komunik\u00e1cia, aj ke\u010f nie je dokonale pozit\u00edvna, buduje v\u00e4\u010d\u0161iu d\u00f4veru ne\u017e snaha zamaskova\u0165 slabiny. A napokon, firmy by si mali zavies\u0165 intern\u00e9 kontroln\u00e9 mechanizmy, ktor\u00e9 preveria, \u010di ich tvrdenia sp\u013a\u0148aj\u00fa z\u00e1kladn\u00e9 krit\u00e9ri\u00e1 pravdivosti.<\/p><p>Ivana Hekerle zhrnula nieko\u013eko konkr\u00e9tnych krokov, ktor\u00e9 m\u00f4\u017ee ka\u017ed\u00e1 firma urobi\u0165 u\u017e dnes. V prvom rade by mala pozna\u0165 vlastn\u00e9 ESG d\u00e1ta a rozumie\u0165 im. Nesta\u010d\u00ed ich zbiera\u0165 kv\u00f4li reportu \u2013 treba vedie\u0165, \u010do skuto\u010dne hovoria o dopadoch firmy. Mala by nastavi\u0165 intern\u00e9 procesy, ktor\u00e9 overuj\u00fa pravdivos\u0165 tvrden\u00ed predt\u00fdm, ne\u017e sa dostan\u00fa do komunik\u00e1cie, a vzdel\u00e1va\u0165 svojich zamestnancov a zamestnankyne \u2013 najm\u00e4 market\u00e9rov, PR a obchodn\u00edkov \u2013 v tom, \u010do greenwashing znamen\u00e1 a ako mu predch\u00e1dza\u0165. \u201eKa\u017ed\u00fd, kto hovor\u00ed o produktov\u00fdch alebo environment\u00e1lnych t\u00e9mach, by mal rozumie\u0165 tomu, kde kon\u010d\u00ed entuziazmus a za\u010d\u00edna zodpovednos\u0165. Naj\u010dastej\u0161ie toti\u017e k greenwashingu nedoch\u00e1dza z\u00e1merne, ale z neznalosti \u2013 ke\u010f marketing predbehne fakty,\u201c upozornila Hekerle.<\/p><p>Pom\u00e1ha tie\u017e spolupracova\u0165 s nez\u00e1visl\u00fdmi odborn\u00edkmi, ktor\u00ed pom\u00f4\u017eu pos\u00fadi\u0165 environment\u00e1lne tvrdenia z vonkaj\u0161ieho poh\u013eadu. A napokon, firmy by mali akt\u00edvne komunikova\u0165 nielen \u00faspechy, ale aj limity svojich opatren\u00ed \u2013 preto\u017ee \u00faprimnos\u0165 je dnes pre d\u00f4veryhodnos\u0165 najvy\u0161\u0161ou hodnotou.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3f3662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3f3662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc7710\" data-id=\"1bc7710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2be627 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c2be627\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a440149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a440149\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218cfb6\" data-id=\"218cfb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51f7ba5 elementor-widget elementor-widget-text-editor\" data-id=\"51f7ba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Nov\u00e1 \u00e9ra ESG: menej povinnost\u00ed, viac zodpovednosti<\/h5>\n<p><br>Z\u00fa\u017eenie CSRD a chaos okolo Green Claims nie s\u00fa sign\u00e1lom na po\u013eavenie. Naopak, signalizuj\u00fa presun zodpovednosti. K\u00fdm regul\u00e1tor ustupuje od plo\u0161n\u00fdch povinnost\u00ed, tlak trhu \u2013 od investorov, b\u00e1nk a informovan\u00fdch z\u00e1kazn\u00edkov \u2013 sa stup\u0148uje. Pre firmy to znamen\u00e1, \u017ee d\u00f4veryhodn\u00e1 a d\u00e1tami podlo\u017een\u00e1 ESG strat\u00e9gia sa zmenila z ot\u00e1zky \u201ecompliance\u201c na ot\u00e1zku pre\u017eitia a konkuren\u010dnej v\u00fdhody.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aktu\u00e1lne z ESG legislat\u00edvy: Z\u00fa\u017eenie CSRD a chaos okolo Green Claims nie s\u00fa sign\u00e1lom na po\u013eavenie Bratislava, 15. okt\u00f3ber 2025 I BLF, Circular Slovakia Eur\u00f3pska \u00fania, doned\u00e1vna vn\u00edman\u00e1 ako l\u00edder v oblasti transparentnosti a zelenej transform\u00e1cie, dnes cite\u013ene spoma\u013euje svoje tempo. Ak prejd\u00fa aktu\u00e1lne n\u00e1vrhy Eur\u00f3pskeho parlamentu, povinnos\u0165 reportova\u0165 tzv. nefinan\u010dn\u00e9 ukazovatele pod\u013ea smernice CSRD &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/circular-slovakia.sk\/en\/2025\/10\/27\/aktualne-z-esg-legislativy\/\"> <span class=\"screen-reader-text\">Aktu\u00e1lne z ESG legislat\u00edvy: Z\u00fa\u017eenie CSRD a chaos okolo Green Claims nie s\u00fa sign\u00e1lom na po\u013eavenie<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"","site-content-layout":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4529"}],"collection":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/comments?post=4529"}],"version-history":[{"count":6,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4529\/revisions"}],"predecessor-version":[{"id":4543,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4529\/revisions\/4543"}],"wp:attachment":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/media?parent=4529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/categories?post=4529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/tags?post=4529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}