{"id":4825,"date":"2026-04-13T10:24:26","date_gmt":"2026-04-13T10:24:26","guid":{"rendered":"https:\/\/circular-slovakia.sk\/?p=4825"},"modified":"2026-04-13T10:30:07","modified_gmt":"2026-04-13T10:30:07","slug":"pravo-na-opravu-v-praxi-medzi-legislativou-biznisom-a-zmenou-spravania","status":"publish","type":"post","link":"https:\/\/circular-slovakia.sk\/en\/2026\/04\/13\/pravo-na-opravu-v-praxi-medzi-legislativou-biznisom-a-zmenou-spravania\/","title":{"rendered":"Pr\u00e1vo na opravu v praxi: medzi legislat\u00edvou, biznisom a zmenou spr\u00e1vania"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4825\" class=\"elementor elementor-4825\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d52a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d52a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdb591\" data-id=\"7bdb591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaaa74c elementor-widget elementor-widget-spacer\" data-id=\"eaaa74c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3bdbfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3bdbfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbd709\" data-id=\"3cbd709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c989a elementor-widget elementor-widget-heading\" data-id=\"66c989a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e1vo na opravu v praxi: medzi legislat\u00edvou, biznisom a zmenou spr\u00e1vania<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90cd66a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90cd66a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdc87c\" data-id=\"6cdc87c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252cd97 elementor-widget elementor-widget-text-editor\" data-id=\"252cd97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Bratislava, 27. febru\u00e1r 2026 | Circular Slovakia &#8211;\u00a0Pamela Palkov\u00e1, odborn\u00e1 asistentka<\/p><p>Predl\u017eovanie \u017eivotn\u00e9ho cyklu v\u00fdrobkov patr\u00ed medzi k\u013e\u00fa\u010dov\u00e9 piliere cirkul\u00e1rnej ekonomiky a udr\u017eate\u013enej spolo\u010dnosti. <strong>V \u010dase rast\u00facej spotreby a tlaku na pr\u00edrodn\u00e9 zdroje sa st\u00e1va strategicky nevyhnutn\u00e9 h\u013eada\u0165 sp\u00f4soby, ako produkty vyu\u017e\u00edva\u0165 dlh\u0161ie, efekt\u00edvnej\u0161ie a zodpovednej\u0161ie.<\/strong> Opravy, op\u00e4tovn\u00e9 pou\u017eitie \u010di zdie\u013eanie v\u00fdrobkov zohr\u00e1vaj\u00fa z\u00e1sadn\u00fa \u00falohu pri zni\u017eovan\u00ed odpadu aj uhl\u00edkovej stopy. Diskusia o pr\u00e1ve na opravu preto nie je len legislat\u00edvnou t\u00e9mou, ale aj ot\u00e1zkou zmeny spotrebite\u013esk\u00e9ho spr\u00e1vania a biznis modelov.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be64717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be64717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4c4f16\" data-id=\"e4c4f16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b378195 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b378195\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-402441d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"402441d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d69f05\" data-id=\"8d69f05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0ee71d elementor-widget elementor-widget-text-editor\" data-id=\"a0ee71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Pr\u00e1vo na opravu: \u010do prin\u00e1\u0161a nov\u00e1 legislat\u00edva<\/h5><p>\u00a0<\/p><p><strong>Od j\u00fala 2024 vst\u00fapila do platnosti nov\u00e1 legislat\u00edva E\u00da zn\u00e1ma ako pr\u00e1vo na opravu, ktor\u00e1 bude na Slovensku plne \u00fa\u010dinn\u00e1 od 31. j\u00fala 2026.<\/strong> Upravuje Ob\u010diansky z\u00e1konn\u00edk aj Z\u00e1kon o ochrane spotrebite\u013ea a reflektuje rast\u00facu potrebu systematicky podporova\u0165 opravy v\u00fdrobkov.<\/p><p><strong>Smernica E\u00da 2024\/1799 o\u00a0spolo\u010dn\u00fdch pravidl\u00e1ch na podpory opravy tovaru zav\u00e1dza \u0161tyri hlavn\u00e9 opatrenia:<\/strong><\/p><ol><li class=\"docx-num-1-0\">Povinnos\u0165 pre v\u00fdrobcov zabezpe\u010di\u0165 opravu v\u00fdrobku po uplynut\u00ed z\u00e1konnej 2-ro\u010dnej zodpovednosti za vady, a to bezplatne alebo za primeran\u00fa cenu, ktor\u00e1 zoh\u013ead\u0148uje n\u00e1klady na n\u00e1hradn\u00e9 diely, pr\u00e1cu a mar\u017eu. Pod\u013ea aktu\u00e1lne platnej verzie smernice sa povinnos\u0165 opravy t\u00fdka t\u00fdchto skup\u00edn tovaru: pr\u00e1\u010dky a su\u0161i\u010dky bielizne, um\u00fdva\u010dky riadu, chladni\u010dky a mrazni\u010dky, telev\u00edzory, mobiln\u00e9 a bezdr\u00f4tov\u00e9 telef\u00f3ny, tablety, vys\u00e1va\u010de, zv\u00e1racie stroje, servery, bat\u00e9rie e-bicyklov a e-kolobe\u017eiek. Tento zoznam sa m\u00f4\u017ee \u010dasom roz\u0161irova\u0165.<\/li><li class=\"docx-num-1-0\">Eur\u00f3psky informa\u010dn\u00fd formul\u00e1r, v ktorom sa uvedie druh poruchy, cena a d\u013a\u017eka opravy, pom\u00f4\u017ee spotrebite\u013eom vyhodnoti\u0165 a porovna\u0165 oprav\u00e1rensk\u00e9 slu\u017eby. Pre obchodn\u00edkov bude dobrovo\u013en\u00fd.<\/li><li class=\"docx-num-1-0\">Vznik online platformy pre opravy, ktor\u00e1 vytvor\u00ed register opravovn\u00ed v jednotliv\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch E\u00da. Jej spustenie je napl\u00e1novan\u00e9 od roku 2028.<\/li><li class=\"docx-num-1-0\">Pred\u013a\u017eenie z\u00e1konnej zodpovednosti za vady o 12 mesiacov v pr\u00edpade opravy v\u00fdrobku, pri\u010dom z\u00e1kazn\u00edk si bude m\u00f4c\u0165 vybra\u0165 medzi opravou a v\u00fdmenou.<\/li><\/ol><p>\u201eOprava by nemala spotrebite\u013ea odr\u00e1dza\u0165. V\u00fdzvou v\u0161ak zost\u00e1va, \u017ee cena n\u00e1hradn\u00fdch dielov a opravy m\u00f4\u017ee by\u0165 v niektor\u00fdch pr\u00edpadoch vy\u0161\u0161ia ako k\u00fapa nov\u00e9ho v\u00fdrobku,\u201c uv\u00e1dza z\u00e1stupca MH SR, Milan \u0160imkovi\u010d.<\/p><p>Pod\u013ea z\u00e1stupcu rezortu sa na Slovensku v\u00a0r\u00e1mci implement\u00e1cie zo strany \u0161t\u00e1tu pl\u00e1nuje podpora vzdel\u00e1vac\u00edch a informa\u010dn\u00fdch kampan\u00ed, av\u0161ak zatia\u013e je to len v\u00a0\u0161t\u00e1diu diskusie. Pomoc pri zav\u00e1dzan\u00ed nov\u00fdch povinnost\u00ed do biznis modelov podnikov teda zost\u00e1va otvoren\u00e1.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb38553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb38553\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be685a9\" data-id=\"be685a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa6ed41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa6ed41\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02b91f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02b91f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fe78a\" data-id=\"03fe78a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea62b4 elementor-widget elementor-widget-text-editor\" data-id=\"4ea62b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Pr\u00edklad z\u00a0praxe: IKEA d\u00e1va druh\u00fd \u017eivot n\u00e1bytku<br \/><span style=\"font-style: inherit; font-weight: inherit;\"><br \/><\/span><\/h5><p><strong>Dobr\u00fdm pr\u00edkladom z praxe je iniciat\u00edva Druh\u00fd \u017eivot n\u00e1bytku spolo\u010dnosti IKEA, ktor\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edkom odpreda\u0165 pou\u017eit\u00fd n\u00e1bytok sp\u00e4\u0165 do obchodn\u00e9ho domu .<\/strong> Projekt p\u00f4vodne za\u010d\u00ednal s detsk\u00fdmi produktmi, ke\u010f\u017ee deti z nich r\u00fdchlo vyrast\u00fa, no dnes zah\u0155\u0148a u\u017e viac ako 15 000 polo\u017eiek.<\/p><p>Prieskum z Anglicka ukazuje, \u017ee \u201ez\u00e1kazn\u00edk, ktor\u00fd nakupuje v oddelen\u00ed Druh\u00e9ho \u017eivota n\u00e1bytku, sa vr\u00e1ti do IKEA v priemere p\u00e4\u0165kr\u00e1t za rok, zatia\u013e \u010do \u010dlen IKEA Family, ktor\u00fd nakupuje v\u00a0obchodnom dome, sa vracia v priemere trikr\u00e1t za rok,\u201c uv\u00e1dza Ivana Tile\u0161ov\u00e1, sustainability leaderka, z\u00a0IKEA. To len potvrdzuje, \u017ee tento projekt predstavuje pre IKEA nielen hodnotov\u00fa, ale aj strategick\u00fa invest\u00edciu.<\/p><p>Z\u00e1kazn\u00edci s\u00fa z\u00e1rove\u0148 motivovan\u00ed aj priamo v e-shope, kde vidia dostupnos\u0165 rovnak\u00e9ho v\u00fdrobku aj v sekcii Druh\u00fd \u017eivot n\u00e1bytku za ni\u017e\u0161iu cenu. IKEA tak podporuje uvedomel\u00e9 rozhodovanie a predl\u017eovanie \u017eivotnosti v\u00fdrobkov. Komunik\u00e1cia cirkul\u00e1rnych princ\u00edpov je pritom pr\u00edtomn\u00e1 naprie\u010d cel\u00fdm obchodn\u00fdm domom aj online prostred\u00edm. \u201eCh\u00fdba v\u00e1m jedna skrutka v skrini? Alebo by sa zi\u0161lo vymeni\u0165 p\u00e1nty? Ak namiesto k\u00fapy nov\u00e9ho n\u00e1bytku oprav\u00edte svoj star\u00fd, pote\u0161\u00edte t\u00fdm nielen \u017eivotn\u00e9 prostredie, ale aj svoju pe\u0148a\u017eenku.\u201c Tak\u00e9to odkazy pod\u010diarkuj\u00fa snahu spolo\u010dnosti prep\u00e1ja\u0165 svoj obchodn\u00fd model s princ\u00edpmi cirkul\u00e1rnej ekonomiky.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e075e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e075e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-643175b\" data-id=\"643175b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03998c4 elementor-widget elementor-widget-image\" data-id=\"03998c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.3 - 28-12-2021 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-1024x768.jpg 1024w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-300x225.jpg 300w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-768x576.jpg 768w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-1536x1152.jpg 1536w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-2048x1536.jpg 2048w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9818-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2999f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce2999f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8385118\" data-id=\"8385118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014e3f1 elementor-widget elementor-widget-image\" data-id=\"014e3f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E22AQGvblBYKlveYQ\/feedshare-shrink_2048_1536\/B4EZp.XbHBIIAw-\/0\/1763056748610?e=1774483200&amp;v=beta&amp;t=MIEAG-V_KUFR0hU7C5vV76pxJGKcBpA9p3eYUjCctjs\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3975f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3975f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c4595\" data-id=\"c6c4595\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d843ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d843ed\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b6860f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b6860f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eae429\" data-id=\"3eae429\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-085d104 elementor-widget elementor-widget-text-editor\" data-id=\"085d104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Pr\u00edklad z\u00a0praxe: Je potrebn\u00e9 nau\u010di\u0165 \u013eud\u00ed opravova\u0165 veci alebo opravi\u0165 vz\u0165ah \u013eud\u00ed k\u00a0veciam? V\u00a0Baterk\u00e1rni sa deje oboje.<\/h5><p>\u00a0<\/p><p><strong>In\u00fd pr\u00edstup reprezentuje Baterk\u00e1re\u0148 \u2013 soci\u00e1lny podnik v Trnave, ktor\u00fd kombinuje bezobalov\u00fd obchod, reuse centrum a komunitn\u00e9 aktivity ako skupinov\u00e9 opravy, workshopy \u010di swapy. Jeho cie\u013eom je nielen nau\u010di\u0165 \u013eud\u00ed opravova\u0165 veci, ale aj budova\u0165 ich vz\u0165ah k nim.<\/strong><\/p><p><em>\u201eSna\u017e\u00edme sa im odovzda\u0165 em\u00f3ciu, spolupatri\u010dnos\u0165, solidaritu, pomoc, podporu, preto\u017ee pokia\u013e je st\u00e1le lacnej\u0161ie si k\u00fapi\u0165 nie\u010do nov\u00e9, tak my nem\u00e1me \u0161ancu,\u201c<\/em> hovor\u00ed Simona Hlav\u00e1\u010dov\u00e1, zakladate\u013eka Baterk\u00e1rne. Z\u00e1rove\u0148 plat\u00ed, \u017ee ak si \u013eudia nie\u010do sami opravia alebo vyrobia, maj\u00fa v ruk\u00e1ch jedine\u010dn\u00fd predmet, ku ktor\u00e9mu si vytv\u00e1raj\u00fa osobnej\u0161\u00ed vz\u0165ah. To je atrakt\u00edvne najm\u00e4 pre mlad\u00fa gener\u00e1ciu, ktor\u00e1 h\u013ead\u00e1 mo\u017enosti ako sa odl\u00ed\u0161i\u0165.<\/p><p>Simona Hlav\u00e1\u010dov\u00e1 z Baterk\u00e1rne z\u00e1rove\u0148 dod\u00e1va: <em>\u201eNeexistuje perfektn\u00e1 udr\u017eate\u013en\u00e1 bublina. Fungovanie v s\u00falade s princ\u00edpmi udr\u017eate\u013enosti nar\u00e1\u017ea na limity na strane dizajnu aj trhu, preto opravovanie nie je v\u017edy mo\u017en\u00e9, jednoduch\u00e9, \u010di ekonomicky v\u00fdhodn\u00e9.\u201c<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e04e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e04e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e57d9\" data-id=\"93e57d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1d1b83 elementor-widget elementor-widget-image\" data-id=\"d1d1b83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-1024x768.jpg 1024w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-300x225.jpg 300w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-768x576.jpg 768w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-1536x1152.jpg 1536w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-2048x1536.jpg 2048w, https:\/\/circular-slovakia.sk\/wp-content\/uploads\/2026\/04\/IMG_9808-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2fee7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2fee7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a6329\" data-id=\"61a6329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62df190 elementor-widget elementor-widget-image\" data-id=\"62df190\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E22AQFo_vp35g0jlg\/feedshare-shrink_2048_1536\/B4EZp.XbLxJgAw-\/0\/1763056741640?e=1774483200&amp;v=beta&amp;t=OVOkf8lune8lpYDNb_s-TmO384wZv2jkPtaadzwfLZE\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d28dc8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28dc8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-995b534\" data-id=\"995b534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c17d291 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c17d291\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f6efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5f6efa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7669f9\" data-id=\"f7669f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f487cfa elementor-widget elementor-widget-text-editor\" data-id=\"f487cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Ke\u010f komunik\u00e1cia men\u00ed spotrebite\u013esk\u00e9 spr\u00e1vanie<\/h5><p>\u00a0<\/p><p>Spolo\u010dnos\u0165 IKEA kladie d\u00f4raz na pravdiv\u00e9 a nezav\u00e1dzaj\u00face posolstv\u00e1 a vyu\u017e\u00edva priestor predajne na strategick\u00fa komunik\u00e1ciu smerom k z\u00e1kazn\u00edkom. <em>\u201eZ\u00e1kazn\u00edci na Slovensku s\u00fa motivovan\u00ed opravou a \u0161etren\u00edm. Na z\u00e1kazn\u00edkov neplatia len z\u013eavy, ale n\u00e1vod na to, ako u\u0161etri\u0165 v dom\u00e1cnosti,\u201c<\/em> uv\u00e1dza Ivana Tile\u0161ov\u00e1. Preto IKEA prisp\u00f4sobuje komunik\u00e1ciu tak, aby ukazovala konkr\u00e9tne sp\u00f4soby, ako m\u00f4\u017eu dom\u00e1cnosti u\u0161etri\u0165. Aj preto ide o oblas\u0165, v ktorej je spr\u00e1vna komunik\u00e1cia st\u00e1le n\u00e1ro\u010dn\u00e1.<\/p><p>Komunik\u00e1cia Baterk\u00e1rne je osobnej\u0161ia, otvorenej\u0161ia a postaven\u00e1 na hodnot\u00e1ch a z\u00e1\u017eitkoch. Vol\u00ed aj priamo\u010diarej\u0161\u00ed jazyk: \u201e<em>Nemus\u00ed\u0161 to ma\u0165, nov\u00e1 kolekcia nie je potrebn\u00e1.\u201c<\/em> D\u00f4raz kladie na em\u00f3cie, komunitu a slu\u017eby.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3f3662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3f3662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc7710\" data-id=\"1bc7710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2be627 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c2be627\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5601b80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5601b80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b8e9b6\" data-id=\"2b8e9b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab8c3 elementor-widget elementor-widget-text-editor\" data-id=\"71ab8c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Ako predch\u00e1dza\u0165 greenwashingu v komunik\u00e1cii<\/h5><p><br \/>Firmy u\u017e dnes nes\u00fa zodpovednos\u0165 za pravdivos\u0165 environment\u00e1lnych tvrden\u00ed, ktor\u00e9 komunikuj\u00fa smerom k spotrebite\u013eom. <strong>Preto sa im odpor\u00fa\u010da ako prv\u00fd krok urobi\u0165 si d\u00f4kladn\u00fa anal\u00fdzu existuj\u00facich tvrden\u00ed a ozna\u010den\u00ed a pos\u00fadenie ich s\u00faladu s platn\u00fdmi pravidlami.<\/strong><\/p><p>Nasleduje nastavenie intern\u00fdch procesov, ktor\u00e9 zabezpe\u010dia, \u017ee ka\u017ed\u00e9 nov\u00e9 tvrdenie alebo ozna\u010denie bude posudzovan\u00e9 z h\u013eadiska jeho preuk\u00e1zate\u013enosti. S\u00fa\u010das\u0165ou tohto pr\u00edstupu je aj rozhodnutie, o ktor\u00e9 nez\u00e1visl\u00e9 certifika\u010dn\u00e9 sch\u00e9my sa firma oprie, aby vedela svoju komunik\u00e1ciu udr\u017eate\u013enosti transparentne a zrozumite\u013ene dolo\u017ei\u0165.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7391c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7391c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-118784a\" data-id=\"118784a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bef55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65bef55\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-311c093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311c093\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a81949e\" data-id=\"a81949e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-179d063 elementor-widget elementor-widget-text-editor\" data-id=\"179d063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"docx_heading2\">Genera\u010dn\u00fd posun: medzi zru\u010dnos\u0165ou a hodnotami<\/h5><p>\u00a0<\/p><p>Rozdiel medzi gener\u00e1ciami v pr\u00edstupe k oprav\u00e1m je v\u00fdrazn\u00fd a m\u00e1 viacero pr\u00ed\u010din. <strong>Star\u0161ie gener\u00e1cie vyrastali v prostred\u00ed nedostatku, kde bolo prirodzen\u00e9 veci opravova\u0165, udr\u017eiava\u0165 a maxim\u00e1lne vyu\u017e\u00edva\u0165 ich hodnotu.<\/strong> Disponovali praktick\u00fdmi zru\u010dnos\u0165ami aj z\u00e1kladn\u00fdm n\u00e1rad\u00edm, pri\u010dom oprava bola be\u017enou s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota.<\/p><p><strong>Mlad\u0161ie gener\u00e1cie naopak vyrastali v obdob\u00ed dostupnosti lacn\u00fdch v\u00fdrobkov a globalizovan\u00fdch dod\u00e1vate\u013esk\u00fdch re\u0165azcov.<\/strong> Oprava sa postupne presunula z dom\u00e1cnost\u00ed do servisn\u00fdch slu\u017eieb, pri\u010dom mnoh\u00ed \u013eudia dnes nemaj\u00fa \u010das, vybavenie ani sk\u00fasenosti na vlastn\u00fa opravu. Z\u00e1rove\u0148 je sie\u0165 oprav\u00e1rensk\u00fdch slu\u017eieb na Slovensku obmedzen\u00e1 a \u010dasto m\u00e1lo vidite\u013en\u00e1. <em>\u201eInform\u00e1cie o oprav\u00e1roch a opravovniach sa \u010dasto \u0161\u00edria len \u00fastnym podan\u00edm. Tieto slu\u017eby nie s\u00fa v\u017edy vyh\u013eadate\u013en\u00e9 online, ke\u010f\u017ee mnoh\u00ed oprav\u00e1ri s\u00fa u\u017e v d\u00f4chodkovom veku. Preto potrebujeme legislat\u00edvu, ako je pr\u00e1vo na opravu, a spolu s t\u00fdm podpori\u0165 vznik nov\u00fdch slu\u017eieb a pracovn\u00fdch miest v segmente opr\u00e1v,\u201c<\/em> pomen\u00fava probl\u00e9m Simona Hlav\u00e1\u010dov\u00e1.<\/p><p>Zmena spotrebite\u013esk\u00e9ho spr\u00e1vania zost\u00e1va v\u00fdzvou. Napriek tomu mlad\u0161ie gener\u00e1cie prin\u00e1\u0161aj\u00fa nov\u00e9 impulzy. S\u00fa citlivej\u0161ie na environment\u00e1lne t\u00e9my, inklinuj\u00fa k op\u00e4tovn\u00e9mu vyu\u017e\u00edvaniu v\u00fdrobkov a z\u00e1rove\u0148 h\u013eadaj\u00fa cenovo dostupn\u00e9 rie\u0161enia. Aj preto patria medzi hlavn\u00fdch z\u00e1kazn\u00edkov Druh\u00e9ho \u017eivota n\u00e1bytku v IKEA, kde zohr\u00e1va rolu kombin\u00e1cia ceny, udr\u017eate\u013enosti a dostupnosti. Pod\u013ea \u0161tatist\u00edk sa produkt z druhej ruky pred\u00e1 v\u00a0priemere do 1,5 d\u0148a.<\/p><p>Bud\u00facnos\u0165 opr\u00e1v tak pravdepodobne nebude st\u00e1\u0165 len na n\u00e1vrate k minul\u00fdm zru\u010dnostiam, ale na kombin\u00e1cii regul\u00e1ci\u00ed predl\u017euj\u00facich \u017eivotnos\u0165 v\u00fdrobkov, dostupnosti existuj\u00facich a rozvoja nov\u00fdch slu\u017eieb, digit\u00e1lnych platforiem a posunu hodn\u00f4t smerom k v\u00e4\u010d\u0161ej zodpovednosti za v\u00fdrobky, ktor\u00e9 pou\u017e\u00edvame. K\u013e\u00fa\u010dom pritom bude aj podpora dopytu po kvalitn\u00fdch a trv\u00e1cnych v\u00fdrobkoch, aj za cenu vy\u0161\u0161ej po\u010diato\u010dnej invest\u00edcie a podpora podnikate\u013esk\u00e9ho prostredia.<\/p><p>\u2014<\/p><p>Tento \u010dl\u00e1nok vznikol ako v\u00fdstup podujatia \u201cCirkul\u00e1rne ra\u0148ajky a n\u00e1v\u0161teva v IKEA\u201d na t\u00e9mu \u201cCirkularita v praxi \u2013 od dizajnu po sp\u00e4tn\u00fd odber\u201d, ktor\u00e9 zorganizovala platforma Circular Slovakia d\u0148a 27.febru\u00e1ra 2026 v spolupr\u00e1ci s IKEA Bratislava.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1vo na opravu v praxi: medzi legislat\u00edvou, biznisom a zmenou spr\u00e1vania Bratislava, 27. febru\u00e1r 2026 | Circular Slovakia &#8211;&nbsp;Pamela Palkov\u00e1, odborn\u00e1 asistentka Predl\u017eovanie \u017eivotn\u00e9ho cyklu v\u00fdrobkov patr\u00ed medzi k\u013e\u00fa\u010dov\u00e9 piliere cirkul\u00e1rnej ekonomiky a udr\u017eate\u013enej spolo\u010dnosti. V \u010dase rast\u00facej spotreby a tlaku na pr\u00edrodn\u00e9 zdroje sa st\u00e1va strategicky nevyhnutn\u00e9 h\u013eada\u0165 sp\u00f4soby, ako produkty vyu\u017e\u00edva\u0165 dlh\u0161ie, efekt\u00edvnej\u0161ie &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/circular-slovakia.sk\/en\/2026\/04\/13\/pravo-na-opravu-v-praxi-medzi-legislativou-biznisom-a-zmenou-spravania\/\"> <span class=\"screen-reader-text\">Pr\u00e1vo na opravu v praxi: medzi legislat\u00edvou, biznisom a zmenou spr\u00e1vania<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"","site-content-layout":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4825"}],"collection":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/comments?post=4825"}],"version-history":[{"count":6,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4825\/revisions"}],"predecessor-version":[{"id":4839,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/posts\/4825\/revisions\/4839"}],"wp:attachment":[{"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/media?parent=4825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/categories?post=4825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circular-slovakia.sk\/en\/wp-json\/wp\/v2\/tags?post=4825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}